Len Clements

admin | July 17, 2011
M.L.M. Analyst and Advocate

MLM Judo: The Ultimate Defense Against Competitor Hype

Learn how to maintain a realistic, honest marketing approach while defending yourself against all the outlandish hype, exaggerations and outright lies that you will likely have to compete with.

This absolutely does not involve gratuitous competition bashing. In fact, we’ll be covering how to defend against that as well when it’s used against you, and the benefits of praising worthy competitors during your presentation.

The definition of “MLM Judo” is a dignified, professional, factual presentation of the benefits that your MLM program has over a specific competitor, and the debunking of alleged benefits posed by your competition when those benefits are, in fact, exaggerated or illusionary.

Judo is a form of martial art where one turns the power and strength of an opponent around to their own advantage. The recruiting process is, indeed, a competition. As in any competition there is an offense (scoring points) and a defense (impeding your opponent from scoring). This class will provide you with powerful tools to not only magnify the credibility of your own presentation, but to use your opponent’s hype and exaggerations against then. Much like revealing how a magic trick works, once you’ve exposed the hype to your prospect you eliminate it’s power to pursued.

This is a fun, candid, and very unique class that has received 100% positive feedback for providing solid, useful tools that can provide an immediate impact on your business.


About Len Clements

Len Clements is a court certified expert in the field of multilevel marketing whose precise and full time field of study for the past 20 years has been researching and analyzing all aspects of MLM. Len has closely evaluated well over 400 MLM companies, and reviewed at least 400 more. He has been a successful, full time distributor (1992-2003, 2009-2010) and held various corporate positions, including CEO (July 2003 to March 2008). Len is also a board member of the Association of Network Marketing Professionals (ANMP) trade organization and the Chairman of the ANMP’s Industry Education & Training committee. Len is also a professional speaker, trainer, and corporate consultant. He is the author of the controversial book “Inside Network Marketing” as well as the audio presentations “Case Closed!“, “The Quintessential Qualifying Question” and “The Coming Network Marketing Boom.”

MarketWave began as a “Consumer Reports” type of organization which reviewed and rated network marketing companies (1990 through 1997). Len continues to actively gather information specifically related to what causes MLM programs to succeed and fail, both financially and legally, which he incorporates into his training, corporate consulting and expert witness activities.

For more information, visit www.MarketWaveInc.com.

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Category: Speakers

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